The Creative Brief Research Project

One of my fellow strategists at Twist Image recently spent some time examining the usefulness, relevance and experience of the creative brief. She talked to a bunch of smart folks from a wide range of backgrounds throughout our industry. Have a look at what she found. It's pretty nifty.

The Creative Brief: A Research Projecthttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=creativebriefresearchtwistimage2010-100623174548-phpapp02&stripped_title=the-creative-brief-a-research-project

View more presentations from Jasmin Cheng.

http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6=

Big ups to: Tim Brunelle Gareth Kay Darryl Ohrt Faris Yakob Renee Quan Paul Tedesco Leigh Himel Leslie Ehm Ellen DiResta Sam Ladner

http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6=http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6=http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6=http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6=