The Future of TV Starts Now. Wait, Now. No...Now.

Alright, so ABC just upgraded their iptv, making their picture even better, and allowing for full screen. NBC and FOX are teaming up to recreate YouTube's success with professional material by building ClownCo. Video sites are popping up left and right, and even the big boys keep on growing. Google's looking to become a juggernaut past online media by facilitating an SEM-like marketplace in television, too. And, with the Dish Network deal, that fantasy is looking pretty fuckin' realistic. Joost just released the fantastic version 0.9, complete with Viacom content and higher quality picture. Apple, Inc unleashed their trojan horse to kill off Netflix and Blockbuster with the AppleTV. XBox and its media center are selling like hotcakes.

All this is happening, and more. And quick. It's astounding to watch. This isn't merely a shift in the way we consume media. It's flipping television, and in turn advertising, completely on it's head.

And, in a couple years, it will be unrecognizable in today's terms. Today's video experience will be like reruns of Diff'rent Strokes are now. Cute and quaint, but mostly unwatchable. I have a sneaking suspicion that whatever it is that brings it all together and makes it mainstream isn't here, yet.

And, no, it won't be Joost. It's whatever makes Joost work with YouTube, Revver, ClownCo, ABC, and everything else, easily searchable, on my big screen, without skipping. Tivo, it's your turn. Make it or die.